Briggs Introduction
Posted by jsouthee on 9th February 2011
ESSENTIALLY WHAT I TOOK from the introduction of Mark Briggs’ Journalism Next was that journalism is not dying, it is evolving. The contemporary evolution of journalism as described in Briggs’ book is comparable to a wild fire: Fire comes with all of its destruction wiping out the old life, in this case newspapers, but what results is new healthier life, or online journalism. What the new wave of journalism delivers is innovation that old media does not. Before the newspapers were challenged by new media they fell into a habit of serving their benefactors and not their readers, but today journalists are closer than ever to their readers and there is more competition to please them. Briggs also points out online journalism is much more eco-friendly.
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